In April 2025, a rapper from Dallas, Texas became the first artist to hold a Number One spot on Billboard’s Hot Country Songs while being rooted entirely in street rap culture. BigXthaPlug, born Xavier Landum, pulled off that feat with “All the Way” featuring country singer Bailey Zimmerman. He was 26 years old at the time. The accomplishment alone reframes everything worth knowing about BigXthaPlug’s age and what he has managed to build in such a short span of time.
From Dallas Streets to a Jail-Issued Medical Form
Xavier Landum was born on May 12, 1998, in Dallas, Texas, making BigXthaPlug 28 years old as of June 2026. He grew up in a difficult household, witnessing violence from an early age and navigating a city where the music of the South, from Houston’s chopped-and-screwed sound to Memphis rap, played constantly in the background. Those influences would later define his sound more than any formal training ever could.
His path to music was not conventional. According to Rolling Out, Landum was sitting in solitary confinement when he wrote the songs that would eventually change his life. He used a jail-issued medical form as his notepad, putting words together with nothing else available. Those early writings became the foundation of the BigXthaPlug catalog. He violated probation after his release and returned to jail, missing his son Amar’s first birthday. That moment, by his own account, became one of the most powerful motivations behind his commitment to music as a way out.
The Breakthrough That Redefined a Texas Rapper
BigXthaPlug released his debut mixtape, Bacc from the Dead, in 2020, beginning to establish a following in the Dallas independent rap scene. The real turning point arrived in late 2022 with “Texas,” a single built around a pedal steel guitar sample and a two-step rhythm. The track featured him riding a horse in the music video, and it connected with audiences in a way that few independent rap songs had managed that year.
“Texas” was certified Gold by the RIAA in 2022, according to publicly available certification records. It also brought him attention from country music circles, with artists including Morgan Wallen, Luke Combs, and Post Malone reportedly taking notice. For a 24-year-old operating entirely without major label support, the impact of that single was extraordinary.
He followed the momentum with his debut studio album Amar in February 2023, named after his son. The project incorporated Southern rap sounds drawing from Dallas, Houston, Louisiana, and Memphis, and it arrived alongside the single “Mmhmm,” which debuted at number 93 on the Billboard Hot 100 before climbing to number 63. That chart entry marked his first time appearing on the Hot 100, opening doors to collaborations and opportunities that would define the next two years.
A Discography Built on Real Experience
What separates BigXthaPlug from many artists his age is the consistency of his subject matter. His music does not chase trends. It draws from incarceration, fatherhood, the streets of Dallas, and a refusal to pretend those things did not happen. That thematic consistency has given him a catalog that listeners return to rather than move past.
| Project | Year | Key Achievement |
|---|---|---|
| Bacc from the Dead (mixtape) | 2020 | Official debut; established Dallas following |
| “Texas” (single) | 2022 | RIAA Gold certification; country crossover attention |
| Amar (debut album) | 2023 | Named after his son; produced “Mmhmm,” his first Hot 100 entry |
| Take Care (album) | October 2024 | Reached No. 8 on Billboard 200; earned platinum certification |
| “All the Way” feat. Bailey Zimmerman | April 2025 | No. 1 on Billboard Hot Country Songs |
| I Hope You’re Happy (album) | August 2025 | Charted at No. 7; featured Luke Combs, Shaboozey, Darius Rucker |
| “Cold” feat. Post Malone | November 2025 | Lead single from deluxe edition of I Hope You’re Happy |
His 2024 album Take Care, released via UnitedMasters on October 11, reached number 8 on the Billboard 200 and eventually earned platinum certification. The album’s themes centered on weighing success against what it costs at home, reflecting a maturity well beyond what most would expect from someone in their mid-twenties. Subsequently, I Hope You’re Happy, released in August 2025, pushed the country-rap crossover further. It featured collaborations with Darius Rucker, Luke Combs, Shaboozey, Jelly Roll, and Post Malone, and it debuted at number 7 on the charts.
Building 600 Entertainment and Owning His Lane
In 2023, BigXthaPlug founded 600 Entertainment, his own independent record label. The label signed rising artists Ro$ama and Yung Hood as its first additions. In 2024, the collective released the collaborative EP Meet the 6ixers through UnitedMasters, and in 2026 they followed it with 6WA, a group mixtape featuring all 600 Entertainment artists alongside MurdaGang PB.
Running a label at 27 and 28 years old puts him in a category that most artists never reach in their entire careers. Indeed, ownership at this stage means his income does not depend solely on his own releases. As his signed artists grow, his revenue grows with them. This business model, combined with continued touring and streaming income estimated by multiple outlets to be between $1.5 million and $2 million, reflects a level of financial thinking that contradicts any assumptions his age might invite.
Moreover, his decision to distribute through UnitedMasters rather than a traditional major label means he retains a significantly larger percentage of his streaming and sales revenue. That choice, made early and deliberately, has shaped the trajectory of his finances in ways that an advance-heavy major deal might not have.
What His Age Actually Means for His Career Trajectory
At 28, BigXthaPlug sits at an unusual intersection in the industry. He is younger than established Southern heavyweights like Travis Scott, born in 1991, yet older than the youngest wave of Gen Z artists who have grown up entirely on social media. That positioning gives him credibility rooted in real experience while also leaving decades of potential career growth ahead.
His deep, bellowing voice regularly surprises first-time listeners who assume they are hearing someone 15 years older. That disconnect between his sound and his actual age has worked in his favor from the beginning. It gave “Texas” an authority that landed differently than it would have coming from a more obviously youthful voice. Furthermore, his capacity to write with the weight of lived experience rather than borrowed imagery is what has kept his fanbase loyal across multiple stylistic pivots, from pure Southern trap to country rap crossovers.
The Personal Foundation Behind the Music
BigXthaPlug keeps his personal life largely private and has not publicly confirmed any relationship as of 2026. His son Amar, who has been central to his public narrative since the debut album, remains the most prominent personal detail he has shared with audiences. References to fatherhood and the desire to be present for his children appear across his discography, providing a consistent emotional thread that connects projects released years apart.
His origin story, specifically the detail about writing his first rap on a jail-issued medical form in solitary confinement, has never been something he has distanced himself from. Rather, it forms the basis of his public identity and his credibility with an audience that values authenticity above almost everything else.
Frequently Asked Questions
How old is BigXthaPlug?
BigXthaPlug is 28 years old, having been born on May 12, 1998, in Dallas, Texas. He turned 28 in May 2026.
What is BigXthaPlug’s real name?
His real name is Xavier Landum. He was born and raised in Dallas, Texas, and began releasing music under the BigXthaPlug name starting in 2019.
What is BigXthaPlug’s most successful song?
“All the Way” featuring Bailey Zimmerman, released in April 2025, reached number one on Billboard’s Hot Country Songs chart. His earlier single “Mmhmm” from 2023 was certified Platinum by the RIAA and marked his first entry onto the Billboard Hot 100.
Does BigXthaPlug have his own record label?
Yes. He founded 600 Entertainment in 2023 and has signed artists including Ro$ama and Yung Hood. The label operates in partnership with UnitedMasters for distribution.
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